8.3% → 14.7% lead-to-sale conversion
"Our BDC was drowning. Leads came from Ford, Cars.com, Facebook, and walk-ins, and our team was cherry-picking the easy ones while hot leads went cold. ThunderStaff built a lead scoring and routing system that scores every lead by behavior, auto-follows up via text and email, and routes hot leads to our best closers with full context. Our lead-to-sale conversion went from 8.3% to 14.7%. We sold 23 more cars in the first month after go-live. The GM thought the numbers were wrong."
The Problem
Leads came from Ford, Cars.com, Facebook, and walk-ins, and the team was cherry-picking easy ones while hot leads went cold.
The Solution
ThunderStaff built a lead scoring and routing system that scores every lead by behavior, auto-follows up via text and email, and routes hot leads to the best closers with full context.
Key Results
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Auto Dealership
New & Used Auto Sales • Lubbock, Texas • 85 Employees
The Problem
Leads came from Ford, Cars.com, Facebook, and walk-ins, and the team was cherry-picking easy ones while hot leads went cold.
The Solution
ThunderStaff built a lead scoring and routing system that scores every lead by behavior, auto-follows up via text and email, and routes hot leads to the best closers with full context.
Key Results
“Our BDC was drowning. Leads came from Ford, Cars.com, Facebook, and walk-ins, and our team was cherry-picking the easy ones while hot leads went cold. ThunderStaff built a lead scoring and routing system that scores every lead by behavior, auto-follows up via text and email, and routes hot leads to our best closers with full context. Our lead-to-sale conversion went from 8.3% to 14.7%. We sold 23 more cars in the first month after go-live. The GM thought the numbers were wrong.”
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